Marketing with YouTube - Veldfundi -Educate, Empower and Entertain for the benefit of Nature Conservation in South Africa

Making videos and movies for YouTube with PowerPoint presentations

YouTube videos can be created with the use of video cameras or webcams and then be uploaded to YouTube or a movie can even be made from a powerpoint presentation.

YouTube is ranked as the third most popular website in the world. Millions of people accross the globe post videos to YouTube daily where their movies are viewed all over the world. This is according to Alexa.com, which is a website dedicated to display the ranking of all websites. YouTube is only beaten by FaceBook and the popular Search Engine giant Google.

YouTube is so popular, because millions of ordinary internet users view videos or movies created by people from across the globe for free. YouTube features a massive selection of movies across a multitude of topics and categories.

Audio-visual material is a powerful tool in capturing a visitor’s attention and is a great medium in delivering a personal touch. For this reason many internet marketers choose to post their videos onto YouTube to reach a wider market of viewers and listeners.

$1 Sound Effects for Creative Projects - YouTube, TV, Film, PowerPoint, Animations, Websites, All Media.

YouTube Videos: Number of Views:

YouTube Video view statistics

YouTube Videos: Method of Discovery:

YouTube Video Discovery statistics

YouTube Videos: Demographics:

YouTube Video Demographics statistics

Video marketing is a highly effective way of getting a message across. The human brain is more prone to perceive and remember something when it is seen and heard as opposed to just read. Video can be useful in almost any imaginable situation. This can be in the form of a person reciting a message to creating a cartoon animation feature or video tutorial on using a computer application.

Podcasting is an audio broadcast, converted to a format for playback on a suitable device, like a computer, an iPod, or digital music player. The concept is no longer confined to purely sound, but equally includes pictures and videos.

Including these multimedia elements in a website or blog can make a huge difference to the popularity of the site. Posting to a video sharing site, such as YouTube, and mentioning your site or adding a link in the description area can also be a great source of free traffic.

YouTube videos can also be embedded into a website with the embedding code provided. This can be one's one YouTube creation or matched content found on the YouTube network, which is simelar or fitting to the content of a website.

Capture, Edit & Share Your Video

To achieve best results in videos, keep them short and simple. This dramatically decreases the time required to buffer i.e. fully load before uninterrupted viewing is possible. It is also beneficial to hold the viewer’s attention for the entire duration of the video.

Another advantage of video marketing is in search engine linking. Traditionally, as in the dawn of the internet, search engines utilised meta-tags. Those are keywords, which specify the contents of a website. Nowadays the search engines just about disregard them completely, because greater emphasis is placed on the contents of the site.

In videos, podcasts and images, which the search engines cannot crawl to establish its contents, they rely on these meta-tags, descriptions, titles and sub-titles to describe the contents of such components. This gives the author more control over how the material and also the web site, in which it is contained, is categorised by a search engine.

User Generated Content or UGC is the new paradigm shift of the way the internet is becoming. Gone are the days where an author preaches to an inanimate audience from a pedestal of detachment.

Today feedback is key and the viewership contributes to the flow of the conversation. UCG is the driving force behind social media, blogging, wikipedias, product reviews, forums and the list goes on.

Interactivity is the only way to engage an audience and keep them coming back. YouTube is built entirely on User Generated Content and has reached, beyond any expectations, to not only become a major search engine, but also an online video encyclopaedia built entirely on UGC.

YouTube provides essential tools to establish the reach and popularity of a video. The YouTube insight function allows the video owner to look up the number of views per country, the method of discovery of the video, the age and sex of the viewers and other relevant statistical data to be used for marketing, tracking and testing.

YouTube videos can be created with the use of video cameras or webcams and then be uploaded to YouTube or a movie can even be made from a powerpoint presentation.

Microsoft Powerpoint Presentations are often used to present a thought process, create a business plan or demonstrate a marketing startegy. The use of YouTube is not limited to fun music videos or social recordinings. YouTube is extensively used for business marketing purposes.

Unfortunately the output created by Microsoft Powerpoint is not a suitable movie file and needs to be converted into a suitable movie file format. The process of converting a Powerpoint file into a movie file can be done by commercial software or can be be converted with the use of Windows Movie Maker.